Politicians, Presidents, Walmart, Amazon, Google; I don’t give a shit who it is. Gathering, aggregating, and reselling data is a big problem.
The Obamney twins are both tracking visitors to their campaign web sites and reselling that info.
“Is the data going to be sold to marketers or shared with other campaigns?” said Christopher Calabrese, the legislative counsel for privacy-related issues at the American Civil Liberties Union. “We simply don’t know how this information is going to be used in the future and where it is going to end up.”
consumer advocates say the proliferation of these trackers raises the risk that information about millions of people’s political beliefs could spread to dozens of business-to-business companies whose names many voters have never even heard. There is growing concern that the campaigns or third-party trackers may later use that voter data for purposes the public never imagined, like excluding someone from a job offer based on his or her past political affiliations.
NYTimes: Tracking Voters’ Clicks Online to Try to Sway Them http://nyti.ms/RbtRhZ