Most people are not in favor of online tracking by companies and advertisers. Yeah, yeah, yeah. We know advertising is the engine that drives the internet. Ahmmn hmmm, bullshit. Yes, advertising brings lots of good things into our homes, and targeting ads to what a home may tend to buy makes sense, but it crosses a line when we let sites track info about who we are, and where we surf.
The potential for wrong doing with data gathering and targeted marketing is scary. Loyalty cards are one thing. Web tracking is another. We need limits on just how targeted ads can be. Apparently most people in the survey agreed.
Sixty percent said they prefer regulation to “prevent Web sites from collecting information” about them
There is really Nobody Flying the Plane when a majority of survey respondents hardly ever click online ads, yet Google makes more money from online ads than all US print ads put together.
The survey also asked how useful consumers found search and banner advertisements. Two-thirds said they found it “never” or “hardly ever” useful, while 30 percent said “often” or “sometimes.” Eight-five percent said they “never” or “hardly ever” clicked on an advertisement.
NYTimes: Study Finds Broad Wariness Over Online Tracking http://nyti.ms/RKgzfB
Google vs US Print Media: http://news.cnet.com/8301-1023_3-57548432-93/google-makes-more-money-from-ads-than-print-media-combined/