It’s enticing to consider the idea that a candidate doesn’t need to have all the policy answers to be a good president. That the candidate can fill advisory positions with those who can flesh them out.
This overlooks a couple things. We still need to trust the big decision capability of the candidate. The campaign is the time for a prospective candidate to impress us with this ability. It’s also the time for the candidate to sell his or her brand to us so that we believe advisory positions will be filled with capable leaders who reflect the brand.
#MakeDonaldDrumpfAgain has terrible brand identity amd his decision making is clearly not presidential.
most of his brand-specific businesses have simply failed outright. The frenetic, panicky way in which he thrusts his name on different products pell-mell — steaks and ties and wine and bottled water and suits and fragrance — has engendered what any corporate branding expert would call “brand confusion
Behind the Gold Curtain of Donald Trump’s Résumé http://nyti.ms/1WD1Dmt