The food industry doesn’t need Silicon Valley to make the needed changes which would benefit everyone. We just need to stop eating so much meat. Sure we need disruption in our food system, but not the sort that just replaces existing crap with a newer technology.
With 45 percent of the Earth’s land, and more than a quarter of its water already devoted to animal farming, which “accounts for as much or more greenhouse gas emissions than every car, bus, truck, train, ship and airplane in the world combined,” Brown, a vegan for 15 years, was spurred to action.
We definitely don’t need expensive juicers that make better juice. Juice isn’t good for you. This kind of tech innovation doesn’t solve any real world problems.
However we’d be willing to consider the kind of food tech that makes a real meatless burger with most of the prized qualities of the old fashioned burger.
They were vegan, made entirely from plants—without any hormones, antibiotics or slaughterhouse contaminants—but possessing the unmistakable texture and savoriness of real ground meat. Get ready to wrap your mind—and taste buds—around the Impossible Burger. Created by Impossible Foods, a Redwood City startup.
“I don’t think a large number of people blind-tasting it would be able to tell it’s not beef. It represents a viable and exciting possibility to make large-scale change in our food system.”